It’s Black Friday! The day when people traditionally go nuts.
It all started in 1950s Philadelphia, where the local police department used the term to describe the chaos on the day after Thanksgiving, when folks flooded into the city ahead of the big football game.
In the 80s retailers re-purposed the term to refer to moving from operating at a loss (in the red) to turning a profit (in the black), helped along by big sales, and Amazon and Walmart brought it to the UK a few years back. It’s a great way for big companies that have high mark-ups to generate sales while still turning a healthy profit.
As a small business, I work really hard to get a pricing structure in place that’s fair to my customers and to me. The only discount I offer is 10% for returning clients (T's&C's apply).
I don’t think it’d be fair to full-price paying customers to slash my prices for a limited time, and it would be difficult for me to make a profit from doing so. I’m all for getting a bargain before Christmas, but I’ll leave that to the big companies.
I like to think that every day is Black Friday at Woodard Photography!